
01 · GERMANY · PREMIUM DOUGHNUTS, DELIVERED
Doughnut Time
One shop next to the TV tower in Berlin: capacity for more than 15,000 doughnuts a month, sales of a few dozen a day. We rebuilt the site and the offers, raised the price and made shipping cheaper. We showed the packing in the first seconds of every ad and offered money back if the doughnuts didn’t arrive in good shape.
- €300Ksales in year one
- €1Msales in year two, close to full capacity
- €37,205best week, up from €4,452

















